Nature's Way Brand Introduction

N – for Nature...

An average American child spends less than 10 minutes playing outdoors daily, while potentially spending up to 44 hours a week in front of screens. Research shows that time spent outdoors offers numerous benefits: it improves mental and emotional well-being, strengthens physical health, and boosts confidence and creativity.¹ Just 5 minutes in nature can lead to positive changes in blood pressure, heart rate, muscle tension, and brain function.² A minimum of 20 minutes of fresh air in nature daily can significantly reduce stress hormone levels.³ If children replace one hour of video gaming with one hour of outdoor play, it can lead to noticeable improvements in their mental health.⁴

It’s time for a change! It’s time for everyone (regardless of age) to spend more time outdoors! Whether as an individual or a family, if you choose health (and nature), Nature’s Way will support you in every way!

With High-Quality Products First and Foremost…

As an industry leader, Nature’s Way believes that quality starts at the source. For over 50 years, they have worked with farmers, harvesters, and suppliers who often have generations of experience. Their raw materials are grown and harvested with respect for the planet, and in many cases, these ingredients are free of genetically modified organisms (GMOs).

For decades, they have exceeded industry standards. Nature’s Way was among the first to receive GMP (Good Manufacturing Practice) certification from an independent third party. Their experts actively participate in organizations like the Council for Responsible Nutrition, which aims to raise the quality standards of dietary supplements and provide better products for everyone.

Nature’s Way goes above and beyond to ensure that what’s on the label is truly in the product. Their expert team conducts thorough testing on every raw material and every production batch. This is done in their own state-of-the-art laboratory – a rarity in the industry. Chemical, identity, and microbiological testing? Their rigorous testing program ensures that their products comply with all regulations – including California’s Proposition 65 requirements.*

*Proposition 65, officially known as The Safe Drinking Water and Toxic Enforcement Act of 1986, is a California state law aimed at protecting people from hazardous chemicals.

Guaranteed Premium Quality Products in Six Families

The Alive® product family is built around multivitamins. It includes gummy vitamins and chewable tablets for children, multivitamin tablets for men and women, vitamins specifically designed for men and women over 50, and even liquid multivitamins.

The Fortify® product family contains probiotic strains. There are probiotics tailored for men and women, as well as products that vary by strength and age group.

The Pearls® products are small, easy-to-consume probiotics.

The Sambucus® product family focuses on a specific active ingredient: black elderberry (Latin: Sambucus nigra) extract. Traditionally, the extract from the plant’s berries is used for colds, flu, and immune support. Imagine every possible black elderberry extract supplement: tablets, hot drinks, syrups, gummy vitamins, and supplements combined with vitamin C, melatonin, or other active ingredients. Nature’s Way has thought of everything!

The Umcka® product family focuses on the infection-fighting properties of African geranium. The extract from the root of African geranium (Pelargonium sidoides) is clinically proven to help:

• Relieve cold and flu-like symptoms
• Reduce cough, sore throat, and nasal congestion
• Treat acute bronchitis
• Shorten the duration of illness

Like the Sambucus® products, the Umcka® family offers a wide range of forms – whatever you need, Nature’s Way has it!

The most unique Integrative Therapeutics® product family is built on the synergy of active ingredients. These condition- or problem-specific products were previously only available through professionals.

Vitamin360’s Top Nature’s Way Products

1.  Every list starts with a great multivitamin! Nature's Way Alive!® Max3 Potency Multivitamin provides all essential vitamins and minerals in bioavailable forms. It includes a blend of dried mushrooms, vegetables, and fruits, as well as herbal extracts and Omega-3/6/9. It supplies nearly all the nutrients your body needs. Due to its high potency, only use additional multivitamins or mineral supplements under medical advice.

2.  Nature's Way Fortify® Optima® 100 Billion Probiotic: 15 probiotic strains with 100 billion live probiotic cultures per capsule. It includes the clinically tested Bifidobacterium lactis HN019 strain, as well as L. rhamnosus GG, B. lactis Bi-07, and B. lactis BL-04, which do not carry transferable antibiotic resistance. The synergy of these 15 strains helps maintain gut microbiome balance, which can:

• Support healthy immune function
• Promote digestive comfort
• Help prevent certain types of diarrhea (e.g., antibiotic-associated)
• Reduce the frequency of upper respiratory infections

3.  Nature's Way Sambucus Advanced Immune: True to the Sambucus® family, this product leverages the immune-boosting and antioxidant properties of black elderberry extract. It is complemented by synergistic ingredients that enhance its infection-fighting, antioxidant, anti-inflammatory, and immune-supporting effects. In addition to black elderberry extract, it contains high amounts of:

• EpiCor®: dried yeast
• Vitamin C
• Vitamin D
• Zinc
• Quercetin (a powerful detoxifying antioxidant found in high amounts in red onions)